Men's groomers rebrand

I was assigned to a project to re brand a mens grooming shop called 'Mancave Barbers'. I worked to develop a clean simple logo with the goal to be  easily read as being a mens grooming shop through the visual elements. I designed the logo to suit a target audience of men aged between 18 - 60. 

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The logo includes the a vector silhouette of a mans face which I have created in illustrator, the purpose of this was toe exadurate on the hair and moustache to highlight that it's for a grooming shop. Inside the mans face reads the company name with a typeface which I created for the logo. 

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Displayed bellow is the logo style guide and examples of the logo used in various ways in a shop sign, products and clothing.