Motorex rebrand

This project required me to rebrand the popular motor show 'Motorex'. I designed a completely new logo modernising the events look through the use of the logo being applied in new event posters, social medias and event merchandise. 

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The aim behind this new logo was to create a simplified version of the past logo using the events initials. The design includes an 'M' an 'X' which have arrows being cut through the letters originally following the arrow shape in the negative space between the 'M' an 'X'. The use of the arrow shapes not only represents cars being a popular fast looking shape used throughout motor sport history as a car decal but also tire tread marks.